Tuesday, 11 August 2015

Marketing Copywriter

Marketing Copywriter - Jobdrag.com


Job Summary

Seeking an experienced Marketing Copywriter to develop compelling marketing copy to support the client services and marketing campaign materials. This detail oriented individual will develop copy for sales collateral such as brochures, flyers, and white papers, websites, email campaigns, trade show graphics, press releases, advertisements, and other marketing materials. This individual will also assist with the review and editing of other marketing materials as needed.

Desired Candidate Profile

Roles & Responsibilities:

  • Developing creative copy and punchlines required for marketing materials including landing pages, micro-sites, flyers & brochures.
  • Copywriting and re-writing of such as case-studies, whitepapers, websites, trade show graphics, advertisements, and related materials. This includes interviewing key business stakeholders, developing messaging, overseeing the copy review process, and editing materials.
  • Will have to work with client and design team to develop content strategy for websites and marketing promos.
  • Manage email marketing programs including: copywriting, editing, business review process management, and scheduling.
  • Manage press release program including: copywriting, editing, business review process management, and distribution to key publications.
  • Develop content marketing strategies to acquire and qualify sales prospects. This includes developing exclusive content of interest to key target audiences, developing a plan to distribute to them, and developing a lead qualification plan.
  • Assist Sales & Marketing team members with various copywriting and editing tasks as needed.

Skill Set:

  • Minimum 2 years of experience in content writing.
  • Understanding on topics ranging from ux design, mobile apps, web development is desirable.
  • Need have good understanding of SEO strategy in content writing.
  • Ability to balance multiple priorities.
  • Ability to write concise, attention grabbing and hard-hitting content that puts the message across.
  • Ability to select/create graphics, infographics to go along with content is desirable.
  • Degree in Mass Communication/Journalism is a plus.


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